License Management Expert Max Schönhuber in office

My Career Path

I am a freelance Senior Technical Consultant and License Management Expert specializing in IT asset management (ITAM), license management, SaaS management and cloud cost optimization (FinOps). My experience in these areas is based on six years as a presales consultant for Snow Software AB and Flexera Inc. As license management expert I help organizations gain control, efficiency, and insight across their IT landscapes.

My career began in 2003 with an apprenticeship at SpaceNet, followed by a degree as IT-Systems Management Assistant in 2007. 

This was followed by roles in Inside Sales, Channel Sales Support at Andtek, later Enghouse Interactive, Partner Account Management, Product Sales and part-time studies in business informatics (B.Sc.) and business administration (MBA).

Transitioning fully into Presales, I advised clients at Brainloop, later Diligent, Snow Software, and later Flexera, developing a strong blend of technical, consulting, and business skills. Today, I leverage this experience to deliver tailored ITAM and cloud optimization solutions as a trusted freelance ITAM and license management expert.

Picture showing the ITAM Expert Max Schönhuber

IT Asset Management Expertise

I help organizations gain transparency and control over their IT landscape while achieving sustainable cost efficiency. With over six years of experience in Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Management, and Cloud Cost Optimization (FinOps), I offer a unique blend of technical expertise and hands-on consulting.

My areas of focus:

  • IT Asset Management (ITAM) & SAM – Implementing and optimizing solutions to ensure license compliance and governance

  • SaaS Management & FinOps – Cloud cost optimization and governance in hybrid and multi-cloud environments

  • Tool Expertise – Extensive experience with Flexera, Snow Software, and related platforms for IT visibility, vulnerability management, and ITSM enrichment

  • Governance & Processes – Developing, implementing, and monitoring policies based on best practices

  • Presales & Consulting – Delivering product demos, proof-of-concepts, trainings and workshops for C-level executives, IT leadership, and business units

  • Stakeholder Management – Acting as a liaison between IT, procurement, finance, and executive management

My approach is defined by analytical thinking, a structured methodology, and clear communication. I place great importance on conveying complex technical topics in a way that enables decision-makers to make informed and sustainable choices.

Whether as a license management expert, process consultant, implementation expert, or trainer – I bring the right balance of technical depth and strategic perspective to support organizations on their journey toward greater transparency, efficiency, and compliance.

My Certifications

Frequently Asked Questions

Find answers to common questions about license management experts and how Maximilian can assist your business.

A license management expert is a professional specializing in overseeing, optimizing, and ensuring compliance with software licensing within an organization. They help track software usage, manage license purchases and renewals, prevent legal risks from unlicensed software, and optimize costs by aligning licenses with actual needs.

Proper license management protects companies from legal penalties, controls software costs, and ensures efficient use of software assets. It helps avoid overspending on unnecessary licenses while ensuring all software is used legally and effectively.

A license management expert understands various software licensing models, compliance regulations, IT asset management tools, and negotiation strategies with vendors. They also possess analytical skills to assess software usage and advise on procurement and renewals.

Businesses and organizations that use multiple software products and want to control costs, maintain compliance, and streamline IT asset management benefit from engaging a license management expert.

Get in Touch

Reach out today to optimize your IT asset management strategies.